When did ‘lead’ become a naughty word in real estate? | Armonk Real Estate
Is your goal to try to change the terminology, or is your goal to create a scalable business based on happy clients? Yes, this is another one of my “off my normal topic” posts …I’m so not into the altruistic idea that if we change the terminology we use — standardized terminology, by the way — that it will inherently change our industry.
That it will change our mindset. It won’t. We will always have unethical agents, always have idiot agents, always have greedy agents, always have hobby agents. …There’s this “passion” that’s been around since the beginning of time — OK, maybe not the beginning of time — but definitely the entire course of my real estate career (spanning over two decades so far) that when we say the word “lead” we are some how demeaning, degrading and/or debasing an individual person. Oy vey.
Seriously? Someone is a lead, until I get to know them a little bit and they get to know me a little bit. It’s that simple. You have to bring in a lot of “leads” and funnel them through your sales process in order to find the ones you connect well with, the ones who want to work with you. There is nothing wrong with calling those unknown people leads. Really, there isn’t. No matter what anyone tells you.
A lead, by standardized definition (not real estate industry definition), is a person who has expressed interest in your services.
- See more at: http://www.inman.com/next/when-did-lead-become-a-naughty-word-in-real-estate/?utm_source=20140325&utm_medium=email&utm_campaign=dailyheadlinesam#sthash.Y85gHOp3.dpuf
That it will change our mindset. It won’t. We will always have unethical agents, always have idiot agents, always have greedy agents, always have hobby agents. …There’s this “passion” that’s been around since the beginning of time — OK, maybe not the beginning of time — but definitely the entire course of my real estate career (spanning over two decades so far) that when we say the word “lead” we are some how demeaning, degrading and/or debasing an individual person. Oy vey.
Seriously? Someone is a lead, until I get to know them a little bit and they get to know me a little bit. It’s that simple. You have to bring in a lot of “leads” and funnel them through your sales process in order to find the ones you connect well with, the ones who want to work with you. There is nothing wrong with calling those unknown people leads. Really, there isn’t. No matter what anyone tells you.
A lead, by standardized definition (not real estate industry definition), is a person who has expressed interest in your services.
- See more at: http://www.inman.com/next/when-did-lead-become-a-naughty-word-in-real-estate/?utm_source=20140325&utm_medium=email&utm_campaign=dailyheadlinesam#sthash.Y85gHOp3.dpuf
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