South Salem NY Real Estate | Fancy Foursquare Facelifts

-
Just when you thought that images didn’t have their place in social media and networking (I jest!), Foursquare has taken its somewhat bland look and introduced a more image-based feed, giving your snapshots center stage … much like that of Path and Instagram. But that’s just the tip of the facelift …
Before I get into the cool changes of Foursquare, let me explain quickly what Foursquare is for those of you who have been out of the loop for the past few years, and living on Planet Z.
Foursquare is a free app that allows you to share and save what you are doing, and where you are doing it, along with everyone else at any given time.

Why is this kind of sharing beneficial?

A)  It’s age-old word of mouth marketing at it’s finest.
B)  It’s a great way for you (a Realtor) to get to know your friends (and sphere) on a more intimate level – it is much less congested than Facebook tends to be.
Article continues below

Advertise with Inman Next
-->
So, back to the updates.
Foursquare upped the ante to a whole new level on how it delivers our information to others.  The desktop version is much more robust, yet clean in it’s format. Many options are available to you without being overwhelming (a hard niche to come by).
Two of the updates that I found to be most useful and noteworthy are the Personalized Recommendations and the Like (or Heart) button being added to third-party apps.

Personalized Recommendations

One of these options is the Personalized Recommendations that Foursquare now provides you with upon logging into your account.
As you can see from the image above, Foursquare starts you off with some recommendations based on your current location, with the option of then digging deeper to narrow down your current cravings.
By clicking on the “Explore: Get Personalized Recommendations” link on the top right of the page, you are then taken to a place many would consider an answer to prayers:  Gone is the tedious need to scroll through reams of where others have visited lately; now you can choose your category of interest (such as food, coffee, nightlife or shopping) along with whether or not you or your friends have or have not already been there.  And for those of you always looking out for a deal, like me, you can also sort by those that currently have Foursquare specials.  Cool!
Note:  The “Explore” link in the menu bar also takes you to the same recommendations page.

I Heart Foursquare (aka the Like button)

Foursquare took its quasi-Facebook “Like” capability (where you can click on the little heart icon to like friends’ recent venue visits, tips, lists and check-ins) and integrated it over to the mobile side (including the good ol’ Blackberry).
In addition, the ability to comment is still there, so liking and commenting can be done in one fell swoop, allowing for some great personal interaction with those you may be many miles away from, no matter where you are.
So, there you have it.  Foursquare seems to really have made some great strides in making its interface much more user-frie
via next.inman.com

Comments

Post a Comment

Popular posts from this blog

Four Regional Banks Discuss Settlement Over Foreclosures | Waccabuc Real Estate

-
Image
U.S. state attorneys general are pressing four banks to accept a legal settlement over botched foreclosures similar to a deal reached with larger competitors this year, according to three people briefed on the matter. U.S. Bancorp (SFBC) , PNC Financial Services Group (PNC) Inc., SunTrust Banks Inc. (STI) and HSBC Holdings Plc (HSBA) have held talks with state and federal officials who investigated claims that loan servicers mishandled foreclosure documents, according to the people, who spoke on condition of anonymity because the talks are private. U.S. Bancorp Said to Join PNC in Talks on Mortgage Settlement Jeff Kowalsky/Bloomberg Mortgage servicers typically handle billing and collections, as well as foreclosures when borrowers fail to pay. Neil Brazil , a spokesman for HSBC’s North America unit, said in an e-mail that the London-based lender has conducted “preliminary discussions with its bank regulators and other ...
Read more

Bedford Corners Real Estate by Robert Paul | 3 Perks of Google+ for Doctors: Spend a Little Time, Make Big Online Marketing Gains

-
Image
For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health professionals, and suddenly the importance for doctors of having a good online presence should be more clear. In this article I’ll discuss three reasons why I think that, if you participate in Google+, the newest social network, you can improve the chances your name will come up when prospective patients search for something you’ve written about. If you’re not a doctor but you do know that many prospective clients use the web as a way to find you and your competitors, this article will also be relevant to you. 1. Rise in the Rankings First, participating in Google+ gives doctors an advantage because content you share on Google+ has an “edge” against other stories. That’s right–Google (the search engine) likes stories that’ve gotten sha...
Read more