Stop Marketing, Start Engaging | Waccabuc NY Realtor
Do you use social media marketing to grow your business?
Are you wondering how to get others to say great things about your brand or product?
To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.
Scott shares how marketers can improve social media by engaging their audiences.
You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.
Share your feedback, read the show notes and get the links mentioned in this episode below!
You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Here are some of the things you’ll discover in this show:
Scott explains how he used to look at business books in bookstores, and they would all have the same information, just a different title. He always thought there was a need for his book, but he didn’t want to publish it without leverage. He wanted to wait for a publisher to come to him.
Once he had built his blog, someone from Wiley contacted him to ask why he hadn’t written a book. This led Scott to write his first book, UnMarketing.
The book was aimed at entrepreneurs. People who were able and willing to shift their minds to do things a different way. You’ll hear why Scott was surprised when it caught on with corporations.
In 2009, when social took off to another level, Scott realized that he would have to become more focused. So he started with Twitter. He’d already tried Twitter in 2008 and didn’t think much of it, but in January 2009 he decided to try it for 30 days. During this period, he tweeted 7000 times.
http://www.socialmediaexaminer.com/stop-marketing-start-engaging-scott-stratten/
Are you wondering how to get others to say great things about your brand or product?
To discover the common mistakes social media marketers make and how to fix them, I interview Scott Stratten for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Scott Stratten, author of UnMarketing and co-host of the UnPodcast. His latest book is QR Codes Kill Kittens.
Scott shares how marketers can improve social media by engaging their audiences.
You’ll discover how to use social media marketing effectively, and how brands can get talked about in a positive way.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Here are some of the things you’ll discover in this show:
Stop Marketing, Start Engaging
Why did you decide to write your first book, UnMarketing?
Scott’s first book, UnMarketing.
Once he had built his blog, someone from Wiley contacted him to ask why he hadn’t written a book. This led Scott to write his first book, UnMarketing.
The book was aimed at entrepreneurs. People who were able and willing to shift their minds to do things a different way. You’ll hear why Scott was surprised when it caught on with corporations.
In 2009, when social took off to another level, Scott realized that he would have to become more focused. So he started with Twitter. He’d already tried Twitter in 2008 and didn’t think much of it, but in January 2009 he decided to try it for 30 days. During this period, he tweeted 7000 times.
http://www.socialmediaexaminer.com/stop-marketing-start-engaging-scott-stratten/
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