Brokerages Step up to One-Stop Shopping | Katonah NY Real Estate

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Despite six years of a depressed housing economy that reduced Realtor ranks by one-third, real estate brokerages are closer than ever to achieving the long-sought dream of becoming one-stop shops  providing their customers all the services they need to buy or sell a house.
A new survey Imprev, Inc. found that 75 percent of top real estate executives responding said their brokerage firms offer at least one major ancillary service and mortgages are the No. 1 additional offering.  Some 89 percent of the real estate firms that offer at least one ancillary service offer home loans.
Nearly three-quarters (71 percent) offer title services and nearly half (49 percent) offer home-warranty services.
“For decades, the National Association of REALTORS® has tracked growing consumer interest in a one-stop shop through its surveys,” said Renwick Congdon, chief executive officer of Imprev, a real estate marketing software firm that works with 150,000 agents and brokers nationwide.
“Clearly, the industry’s thought leaders are making it happen in their firms,” he added.
According to a 2011 NAR and Harris Interactive study, the number of consumers interested in using a service provider affiliated with a brokerage firm increased 34 percent from the first survey completed in 2008.
In the NAR/Harris study, 78 percent of homebuyers said that one-stop shopping would save them money; 75 percent said it would make the process more manageable and efficient; and 73 percent said that a one-stop real estate shop would prevent the details relevant to their transactions from “falling through the cracks” — as well as make the entire process “more convenient.”




Bedford New York Real Estate | Bedford NY Homes by Robert Paul Realtor » Blog Archive » Brokerages Step up to One-Stop Shopping | Katonah NY Real Estate

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