How to Get Your Executive Team Active in Social Media | Chappaqua Realtor
As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social media every day on the job. But that’s not true for everyone else in your organization. Not everyone is sold on the importance of social media — never mind manage their own presence. What about that VP down the hall with tons of killer industry knowledge or that executive you know who spends hours talking to customers? These executives may not be active in social media just yet, but they should be. This is where you come in. If you think there are executives in your company who could add credibility to what you’re already doing, it’s time to get them on board. Why Should Your C-Suite Be in Social Media? Often, executives may feel like there’s not much f...