Update your marketing, or get left behind | Mt Kisco Realtor

-
You update your clothing and your technology, but have you updated your marketing? If you’re still using the same old outdated tactics from five, 10 or even 20 years ago, it’s time to freshen up those old approaches with a new look for 2013.
With all the buzz about video, mobile and social media, it’s easy to get caught up in the never-ending chase for the latest shiny new object. On the other hand, it’s also just as easy to become complacent and to keep on doing what you have always done.
The challenge is that if you constantly chase what’s new, you don’t develop consistent systems. On the other hand, if you don’t adapt regularly, you’ll be left behind by the agents who do.
So how can a busy agent like you determine what needs a remake? Here are some useful tips.
1. Real estate is, and always will be, a face-to-face business
Does calling on owners of expired listings, for-sale-by-owners (FSBOs) and door knocking still work? Absolutely! These tried and true techniques that put you in direct contact with owners are as effective today as they were 50 years ago.

Bedford New York Real Estate | Bedford NY Homes by Robert Paul Realtor » Blog Archive » Update your marketing, or get left behind | Mt Kisco Realtor

Comments

Post a Comment

Popular posts from this blog

Four Regional Banks Discuss Settlement Over Foreclosures | Waccabuc Real Estate

-
Image
U.S. state attorneys general are pressing four banks to accept a legal settlement over botched foreclosures similar to a deal reached with larger competitors this year, according to three people briefed on the matter. U.S. Bancorp (SFBC) , PNC Financial Services Group (PNC) Inc., SunTrust Banks Inc. (STI) and HSBC Holdings Plc (HSBA) have held talks with state and federal officials who investigated claims that loan servicers mishandled foreclosure documents, according to the people, who spoke on condition of anonymity because the talks are private. U.S. Bancorp Said to Join PNC in Talks on Mortgage Settlement Jeff Kowalsky/Bloomberg Mortgage servicers typically handle billing and collections, as well as foreclosures when borrowers fail to pay. Neil Brazil , a spokesman for HSBC’s North America unit, said in an e-mail that the London-based lender has conducted “preliminary discussions with its bank regulators and other
Read more

Bedford Corners Real Estate by Robert Paul | 3 Perks of Google+ for Doctors: Spend a Little Time, Make Big Online Marketing Gains

-
Image
For doctors trying to reach their patients online, using Google+ can provide surprising marketing benefits that help them be more “findable” on the web. Consider that 44 percent of all Internet users search online to find information about health professionals, and suddenly the importance for doctors of having a good online presence should be more clear. In this article I’ll discuss three reasons why I think that, if you participate in Google+, the newest social network, you can improve the chances your name will come up when prospective patients search for something you’ve written about. If you’re not a doctor but you do know that many prospective clients use the web as a way to find you and your competitors, this article will also be relevant to you. 1. Rise in the Rankings First, participating in Google+ gives doctors an advantage because content you share on Google+ has an “edge” against other stories. That’s right–Google (the search engine) likes stories that’ve gotten sha
Read more