The Golden Rule in Video Marketing: Know Thy Audience | Waccabuc Real Estate

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In many ways, most of us would strangely qualify as video marketing experts; simply because companies spend billions of dollars per year trying to determine what types of advertising entices us.  Believe it or not, analysts examine almost every aspect of our daily lives to determine how we interpret the world around us and they’re desperate to learn things like:
  • What time of day are we most likely to make an impulse decision?
  • When are people the most relaxed, hungry, frustrated or motivated?
  • How does product placement in commercials influence buying patterns?
  • Which colors most accurately display a brand’s message?
  • What aspects of video marketing lead to the highest conversion rates?
The list goes on and on, to the point where humans are studied by marketing experts more than global warming, cancer research and all professional sports combined.   In other words, knowing who your producing a video for can actually be more important than the marketing itself.  We see it every day at Next Day Flyers and it never ceases to amaze us how far some corporations go to gain even the slightest of edges within the marketplace.
So how do you really get to know your customers?  Here are three quick tips to get you started:
1. Target your Key Demographics
Many of you may be thinking, “Why would a major life insurance brand use 1970’s Peanuts characters to try and sell a product in 2013?”  If you can figure out the answer to that question, then you’ll be one step closer to really understanding your key demographics.  It’s no accident when a commercial that makes us fall out of our chair laughing or reminds us of a great childhood memory…because it was designed specifically for us.


Bedford New York Real Estate | Bedford NY Homes by Robert Paul Realtor » Blog Archive » The Golden Rule in Video Marketing: Know Thy Audience | Waccabuc Real Estate

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