26 Ways to Engage Your Fans on Facebook | Pound Ridge Realtor

Are you looking for new ways to engage your Facebook fans?
Do your current Facebook engagement tactics need a little more oomph?
With the addition of Story Bump, getting your fans to engage with updates from your Facebook page has become even more important.
Your visibility in the news feed depends on engagement like never before.
If your page is experiencing a drop in engagement, using different post types and making a few content adjustments can bump it back up.
In this article, you’ll find 26 tips, an A-Z guide, for engaging fans on Facebook.

#1: Attract Readers’ Attention to a Point in Your Article

Your fans see a lot of content pass through their news feed in a day and a great title isn’t always enough to spark engagement with an article you post to Facebook.
When you update your Facebook page to let readers know about your new article, include a statement or question that refers to a specific point from the article to drive more clicks, likes, comments or shares.
In this post, the author shared her reaction to a tip from the article to interest readers in clicking through to read the rest.
Highlight an update with one of the points from your list articles.

#2: Balance Various Types of Content

If every piece of content you deliver on Facebook has the same look and feel, it stands to reason that your fans will begin to pass them over for content that looks different and more interesting.
To make your Facebook page more engaging, share your content in a variety of forms. Experiment with photos, videos, links and questions, then track the engagement in Insights to see which types of posts do best (more about this in #7). Choose your top-performing post types and include a variety of each in your updates.
To avoid creating a news feed that appears to serve up more of the same content fans have already seen, Storify includes both large photos with descriptions and smaller images with linked articles in their updates.





http://www.socialmediaexaminer.com/26-facebook-fan-engagement-tips/

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