26 Ways to Make Pinterest Work for Your Business | North Salem Realtor
Are you looking for tips on how to use Pinterest strategically?
Is your business benefiting from Pinterest?
Pinterest is an effective tool for businesses of all sizes and sectors.
From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.
The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.
The button is easy to activate and Pinterest provides detailed directions for how to do it.
Note: Pinterest cautions that there’s no hover interaction on touchscreens, so if you’re mostly interacting with people on mobile devices, the button will not be helpful for you.
Install the on hover Pin It button for a great visual reminder that makes it easy for users to pin images from your site.
Nyerr Parham offers advice about using Pinterest to locate online influencers who already have the attention of your target audience. She writes, “Start by following them and repinning the content you like. Go ahead and like their pins and make thoughtful comments. This can be a good first step in relationship-building.”
When Mari Smith pinned The State of Social Ads [Infographic], a company took the time to offer an insightful comment on the information illustrated in the infographic.
Take the time and make the effort to comment on influencers’ pins to encourage relationships that result in visibility with new audiences.
Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.
Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.
Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).
Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.
Pinterest has five types of rich pins that let you add topic-specific details to a pin.
Use rich pins to give users more relevant information about the pins that interest them.
Find out if businesses whose blogs you follow are on Pinterest by searching for them either with Pinterest search or by doing a Google search (e.g., HubSpot on Pinterest).
Connect with your trusted content providers on Pinterest to see what else they have to offer.
http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/
Is your business benefiting from Pinterest?
Pinterest is an effective tool for businesses of all sizes and sectors.
From B2B to B2C, there are a number of goals you can pursue—from driving web and foot traffic to increasing visibility with influencers and consumers.
In this article, you’ll find 26 tips, an A-Z guide for making Pinterest work for your business.
#1: Add an On Hover Pin It Button to Your Images
To drive referral traffic from Pinterest, your blog images have to make it to Pinterest.The on hover Pin It button appears over images on your blog when a user mouses over them.
In the image below, you can see the on hover Pin It button on Social Media Examiner.
Hover buttons are effective calls to action.
The button is easy to activate and Pinterest provides detailed directions for how to do it.
Note: Pinterest cautions that there’s no hover interaction on touchscreens, so if you’re mostly interacting with people on mobile devices, the button will not be helpful for you.
Install the on hover Pin It button for a great visual reminder that makes it easy for users to pin images from your site.
#2: Build Relationships With Influencers
Every platform has influencers who stand out within their industry. Relationships with those influencers can benefit your business.Nyerr Parham offers advice about using Pinterest to locate online influencers who already have the attention of your target audience. She writes, “Start by following them and repinning the content you like. Go ahead and like their pins and make thoughtful comments. This can be a good first step in relationship-building.”
When Mari Smith pinned The State of Social Ads [Infographic], a company took the time to offer an insightful comment on the information illustrated in the infographic.
Take the time to share meaningful comments on influencers’ boards.
#3: Convert Your Pinterest Personal Page to a Business Page
Last year, Pinterest added business pages to their offerings.Even though there’s no obvious difference in how the page appears to users, business pages provide helpful information via the added analytics features that personal pages don’t.
Take a few minutes to convert to a Pinterest business page and learn about the analytics and metrics you can measure; for example, number of unique users, number of repins, impressions and visits to your site and content that gets the most repins.
Use Pinterest analytics to help inform your decisions about what and when to pin.
#4: Designate Boards to Represent Your Business
It’s easy to get caught up in the casual feeling of Pinterest and lose sight of the opportunity to create boards that are reflective of your business.Constant Contact is a great example of a business that has created a number of business-specific boards. In total, they have 97 boards and of those boards, 20-30% of them relate specifically to their brand and even have the business name as part of the board name (e.g., Constant Contact Infographics, Constant Contact Guides, Life at Constant Contact, Constant Contact Offices).
Similar to how you share content on other social networking platforms, strike a balance on Pinterest. Curate boards that share information of interest to your target audience and boards that are about your business.
Share the fruits of your labor on Pinterest.
#5: Explore Rich Pins
Want to add more information to a pin?Pinterest has five types of rich pins that let you add topic-specific details to a pin.
- Article pins include the headline, author, story description and link
- Product pins include real-time pricing, availability and where to buy
- Recipe pins include ingredients, cooking times and serving info
- Movie pins include ratings, cast members and reviews
- Place pins include an address, phone number and map
Use rich pins to give users more relevant information about the pins that interest them.
Don’t just show your place of business on Pinterest, tell users where and how they can find you.
#6: Follow Other Businesses
Many businesses share content on Pinterest that they don’t share elsewhere.Find out if businesses whose blogs you follow are on Pinterest by searching for them either with Pinterest search or by doing a Google search (e.g., HubSpot on Pinterest).
Connect with your trusted content providers on Pinterest to see what else they have to offer.
http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/
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