Creative Approaches to Video Storytelling for Brands | Pound Ridge Realtor

-
Our first panel at the ReelSEO Video Marketing Summit was called “Creative Storytelling for Brands: Content Strategies that  Resonate.”  It starred Reed Lucas, Director of Channel Management at Channel  Factory, who sponsored the panel, CJ Bruce, founder of New Antics, who moderated.  The  panel included Clayton Talmon de l’Armée, director and video producer at  Salesforce,  Peter Caban, Chairman of Mekanism, Zach Blume, partner and managing director of Portal A, and Chris Gorell Barnes, founder and CEO of Adjust  Your Set.

Some highlights (many responses here have been edited and  revised):
On coming up with ideas to produce:
Barnes: How do you get the best ROI…we try to look for  relevance.  Context with the content.  Find a way to get people  talking about the product without overly mentioning the product.  What kind  of problems are keeping your audience awake at night, and does your product  solve that problem?  Creating stories around that.  We try to get our  clients to think more like a publisher, rather than an advertiser.
On whether they use focus groups:
Caban: Definitely not.  When we do comedy and content ,  you just don’t want to see the humor get watered down.  To do it to find an  insight with a demographic you don’t understand, it can be valuable.  So  more for insights, rather than creative.



Bedford New York Real Estate | Bedford NY Homes by Robert Paul Realtor » Blog Archive » Creative Approaches to Video Storytelling for Brands | Pound Ridge Realtor

Comments

Post a Comment

Popular posts from this blog

Four Regional Banks Discuss Settlement Over Foreclosures | Waccabuc Real Estate

-
Image
U.S. state attorneys general are pressing four banks to accept a legal settlement over botched foreclosures similar to a deal reached with larger competitors this year, according to three people briefed on the matter. U.S. Bancorp (SFBC) , PNC Financial Services Group (PNC) Inc., SunTrust Banks Inc. (STI) and HSBC Holdings Plc (HSBA) have held talks with state and federal officials who investigated claims that loan servicers mishandled foreclosure documents, according to the people, who spoke on condition of anonymity because the talks are private. U.S. Bancorp Said to Join PNC in Talks on Mortgage Settlement Jeff Kowalsky/Bloomberg Mortgage servicers typically handle billing and collections, as well as foreclosures when borrowers fail to pay. Neil Brazil , a spokesman for HSBC’s North America unit, said in an e-mail that the London-based lender has conducted “preliminary discussions with its bank regulators and other
Read more

Top 20 real estate websites in June | Mount Kisco Real Estate

-
Last year, Realtor.com and Yahoo Real Estate battled it out for the top position in the monthly real estate website rankings maintained by Web metrics firm Experian Hitwise . So far this year, Zillow has been king of the hill, having bumped Yahoo Real Estate from the top spot in March. Jockeying for the spots below first place has also been fierce, with Trulia jumping two positions into second place on the Hitwise list in June. Trulia leapfrogged over third-place Realtor.com, bumping Yahoo Real Estate into third place in the process. AOL Real Estate, meanwhile, moved up two positions from May to June, but there were no new websites in the top 10. The Hitwise rankings don't tally mobile app users, an increasingly popular option among consumers conducting listing searches. But they still provide a window into who's winning the battle for eyeballs -- an important consideration for brokers and agents in deciding where to spend their marketing dollars. According to Hitwise, t
Read more