Is Google Plus Important for Search Engine Optimization? | Bedford Realtor
Black hat and white hat SEO techniques
Search engines are always hungry for well designed, content rich and optimized website. Some webmasters and SEO specialists are deliberately using the wrong techniques to rank higher. These techniques are known as Black Hat techniques which do not follow the guidelines or algorithms of major search engines.
Those practices which follow the guidelines of search engine are called White Hat techniques.
Importance of SEO to your business
Ranking well in search engines bring more traffic to your site and hence the possibility of buying your products and hiring your services increases. Therefore, every company wants their business to be online and a high ranking. To achieve this, they have to perform SEO for their site. In other words SEO is the golden ticket for Internet Marketing, if done following the guidelines of search engines as search engines always shows organic results to the users.
SEO can be highly profitable to your business as it will brings more traffic on your site and that too without any charges. But companies must remember that they should implement only those SEO techniques which follow the guidelines of search engines (White Hat Technique).
One of the White hat techniques which is new and must be considered by all organisations which want to drive more traffic to their site is to start using Google+ effectively.
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