Growing Your Audience: How to Increase Your Social Following | Chappaqua Real Estate
Do you use social media to build an audience for your business?
Are you wondering how you can convert your audience into customers?
To learn how to grow an audience that wants more and more of what you have to offer, I interview Jeffrey Rohrs for this episode of the Social Media Marketing podcast.
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He’s also the vice president of marketing insights at Exact Target.
Jeff shares why an audience is so important for marketers.
You’ll learn about seekers, amplifiers and joiners and how these audience types relate to your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Here are some of the things you’ll discover in this show:
Jeff explains that in his book Audience, he homes in on the concept of proprietary audience development. It’s what people in social media, email marketing and even mobile have been doing, but he approaches it from a different angle.
Marketing was traditionally organized around a campaign. Jeff refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.
You’ll discover why audience development is a responsibility, primary to marketing.
Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising.
Jeff’s message is to take a look at everything you do in marketing and try to optimize it to build a proprietary audience, because it gives you a huge competitive advantage.
http://www.socialmediaexaminer.com/growing-your-audience-with-jeffrey-rohrs/
Are you wondering how you can convert your audience into customers?
To learn how to grow an audience that wants more and more of what you have to offer, I interview Jeffrey Rohrs for this episode of the Social Media Marketing podcast.
More About This Show
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He’s also the vice president of marketing insights at Exact Target.
Jeff shares why an audience is so important for marketers.
You’ll learn about seekers, amplifiers and joiners and how these audience types relate to your business.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen Now
Podcast: Play in new window | Download
You can also subscribe via iTunes, RSS, Stitcher or Blackberry.Here are some of the things you’ll discover in this show:
Growing Your Audience
Why an audience is so important for marketersJeff explains that in his book Audience, he homes in on the concept of proprietary audience development. It’s what people in social media, email marketing and even mobile have been doing, but he approaches it from a different angle.
Jeff's book, Audience, focuses on the concept of proprietary audience development.
When Jeff talked to marketers about their audiences, which included Facebook fans, Twitter followers, YouTube subscribers and email subscribers, they didn’t seem to have a strategy. In most cases, strategy was an afterthought or the outcome of a momentary campaign.Marketing was traditionally organized around a campaign. Jeff refers to it as a beginning, a middle and an end, then a cake to celebrate the results and then repeat it.
You’ll discover why audience development is a responsibility, primary to marketing.
Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social and mobile channels. Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising.
Jeff’s message is to take a look at everything you do in marketing and try to optimize it to build a proprietary audience, because it gives you a huge competitive advantage.
http://www.socialmediaexaminer.com/growing-your-audience-with-jeffrey-rohrs/
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