3 Ways Responsive Design Can Benefit Your Blog | Waccabuc Realtor

-
Are more of your blog visitors coming from a mobile device instead of a desktop computer?
Do you wonder how responsive design can increase customer satisfaction and improve your marketing?
In this article I’ll explore three ways incorporating responsive web design into your online strategy can benefit your business.

What is Responsive Design?

Responsive web design means that your blog or website will automatically appear properly formatted on any device: a desktop computer, a tablet or a mobile device.
In What Users Want Most from Mobile Sites Today, Google reports that 61% of mobile visitors who click through to a non–mobile-friendly website will return to Google to find a site that’s more easily readable from their device. It’s become critical for companies to have a responsive design for their sites.
Let’s explore how responsive design can help your business:

#1: Obtain Higher Conversion Rates With an Easy Mobile Experience

In the same Google report I mentioned above, 78% of users want to find what they’re looking for on a mobile site in just one or two clicks, and 64% of users only want to scroll up and down on a business’ mobile site, not left and right.

Why is this important for you, as a marketer who sells products online?
If mobile users come to your website and see that they have to zoom in to find everything they need and constantly scroll from left to right and up and down to browse pages, they’re most likely going back to Google to find another website that is mobile-friendly.
However, if your website is easy to use, they’ll be able to access the information they’re looking for and make purchases quickly.
For example, let’s look at Godiva. This is their website as viewed from a desktop or laptop computer:
godiva desktop
Pin It
Pin It
The Godiva website as viewed from Chrome on a desktop computer.
This is Godiva’s website as viewed from a mobile device.

Comments

Post a Comment

Popular posts from this blog

Housing Prices Are Up, Up, Up in Southern California | Bedford Real Estate

-
Housing prices nationwide are up, but in most areas we haven’t seen scary kinds of increases. It’s a different story here in Southern California, though, where home prices have  risen 25 percent in the past year: “We’re deep into uncharted territory,” DataQuick President John Walsh said, citing “razor-thin” inventory, pent-up demand, low interest rates and all-cash purchases by investors and wealthy individuals. “How this all plays out is educated guesswork at this point.” ….Extremely low inventory and mortgage rates have ignited those bidding wars and helped turn the housing market into an economic bright spot — both in the Southland and nationwide. Investors have also played a major role in the recovery that began last year, buying run-down, lower-cost properties to fix up and rent out. Is this a bellwether for the future—and for the rest of the country? Maybe not. Richard Green, director of USC’s Lusk Center for Real Estate, thinks prices will ease later in the year for...
Read more

Four Regional Banks Discuss Settlement Over Foreclosures | Waccabuc Real Estate

-
Image
U.S. state attorneys general are pressing four banks to accept a legal settlement over botched foreclosures similar to a deal reached with larger competitors this year, according to three people briefed on the matter. U.S. Bancorp (SFBC) , PNC Financial Services Group (PNC) Inc., SunTrust Banks Inc. (STI) and HSBC Holdings Plc (HSBA) have held talks with state and federal officials who investigated claims that loan servicers mishandled foreclosure documents, according to the people, who spoke on condition of anonymity because the talks are private. U.S. Bancorp Said to Join PNC in Talks on Mortgage Settlement Jeff Kowalsky/Bloomberg Mortgage servicers typically handle billing and collections, as well as foreclosures when borrowers fail to pay. Neil Brazil , a spokesman for HSBC’s North America unit, said in an e-mail that the London-based lender has conducted “preliminary discussions with its bank regulators and other ...
Read more