Tech-savvy homebuyers are seeking a painless, personalized experience | Chappaqua Real Estate
Look at the average real estate company and how they’re using technology — it’s probably to complete a specific task or solve a specific problem. Think e-sign functionality for mobile signatures, or CRM for a full pipeline.
That’s a great start, but homebuyers and sellers are skewing younger, are increasingly tech-savvy and are expecting more. They don’t want technology to be used in a one-off way.
They want technology to be used in a way that not only makes the transaction process less painful, but also makes their lives easier. Plus, they want their experience to be personalized. To meet those expectations, real estate franchises need to think about where technology is headed.
No matter how innovative, exciting and fresh an idea or new application may seem, something even more innovative, more exciting and much fresher is right around the corner. It’s important to always look ahead, continue to innovate and ensure the greatest experience possible for homebuyers and sellers, because our success as real estate professionals is tied to how happy our clients are at the end of the day.
And increasingly (whether you like it or not), it’s tied to technology. What technology is ‘on tap’ for 2014 and the years to come — and how will it will make (or break) your agents and your brand?
- See more at: http://www.inman.com/2014/01/10/tech-savvy-homebuyers-are-seeking-a-painless-personalized-experience/?utm_source=20140110&utm_medium=email&utm_campaign=dailyheadlinesam#sthash.Thhjnf7Q.dpuf
That’s a great start, but homebuyers and sellers are skewing younger, are increasingly tech-savvy and are expecting more. They don’t want technology to be used in a one-off way.
They want technology to be used in a way that not only makes the transaction process less painful, but also makes their lives easier. Plus, they want their experience to be personalized. To meet those expectations, real estate franchises need to think about where technology is headed.
No matter how innovative, exciting and fresh an idea or new application may seem, something even more innovative, more exciting and much fresher is right around the corner. It’s important to always look ahead, continue to innovate and ensure the greatest experience possible for homebuyers and sellers, because our success as real estate professionals is tied to how happy our clients are at the end of the day.
And increasingly (whether you like it or not), it’s tied to technology. What technology is ‘on tap’ for 2014 and the years to come — and how will it will make (or break) your agents and your brand?
- See more at: http://www.inman.com/2014/01/10/tech-savvy-homebuyers-are-seeking-a-painless-personalized-experience/?utm_source=20140110&utm_medium=email&utm_campaign=dailyheadlinesam#sthash.Thhjnf7Q.dpuf
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