The fallacy of the agent as ‘neighborhood expert’ | South Salem NY Real Estate

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Just as walking through a kitchen doesn’t make you a chef, living in a neighborhood doesn’t make an agent a “neighborhood expert.”The information age is firmly ensconced in the real estate word.

Long gone are the days when agents were the gatekeepers of the data. The days of multiple listing service books printed quarterly and carried around like bags of gold, only to be viewed by those with “access,” are a bad memory.

For the most part, the public has as much or more information available for use as Joe Agent. And that is a very good thing. The real estate industry excels at public relations. Was there ever a time when any real estate organization, now or in the past, didn’t trumpet that “it’s a great time to buy”?

Even during the crash and years of bottom scraping, that shrill message remained.


- See more at: http://www.inman.com/2014/01/31/the-fallacy-of-the-agent-as-neighborhood-expert/?utm_source=20140131&utm_medium=email&utm_campaign=dailyheadlinesam#sthash.KhDBtciZ.dpuf

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