10 Free Google Tools Any Digital Marketer Will Love | Bedford Hills NY Realtor

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10 Free Google Tools Any Digital Marketer Will Love
Why do platforms like Google Search, YouTube, and Google+ continue to grow their active user base? To me, the answer is simple: they all provide a good user experience.
Google provides users and digital marketers with a plethora of useful Google tools and resources to help us get the most out of each platform. As digital marketers we can utilize these tools and resources to help us maximize the success of our online marketing campaigns.

1. Google Trends.

Solutions, products and services all evolve, and so do the searches people use to find them. Google Trends is a fantastic free tool that provides insight into the search trends for keywords and search phrases. This robust tool also creates a list of related hot searches, rising terms, and the regional interest for your keywords. Digital marketers can utilize this tool to assist them with keyword research.
Google Tools for Digital Marketers

2. Structured Data Testing Tool

This handy tool is a quick way to get a preview for the structured data Google can extract from the webpage you’re testing. The tool provides examples for specific types of schemas which can be a great resource for digital marketers new to microdata. As the use and implementation of Google’s authorship continues to rise, this tool is the standard for discovering if author and publisher markup is verified on a webpage.
Google Tools for Digital Marketers 1

3. Structured Data Markup Helper

This incredibly easy-to-use tool will allow you to quickly markup content and provide the HTML tags and attributes to add to your website’s pages. As we continue to move deeper in the semantic web, proper page markup will be a key element in helping search engines understand the content on a webpage and will also change the way information is presented in Google’s results pages.
Google Tools for Digital Marketers

4. Google URL Shortener.

Similar to other free URL shorteners, Google’s version works great for taking long URLs and making them shorter and easier to share. Google’s version also provides a QR code, click analytics, and referrer and browser data which is great for measuring the activity of the content you share.
Google Tools for Digital Marketers

5. IP Address Range Tool.

This handy tool is for anyone not proficient in RegEx (regular expression) who needs to filter a range of IP addresses in a Google Analytics profile. It’s easy to use – simply enter the first and last IP addresses in a range and click the “Generate RegEx” button. The tool spits out a RegEx string which can then be added to a filter in Google Analytics.




Read more at http://www.jeffbullas.com/2013/09/27/10-free-google-tools-any-digital-marketer-will-love/#3IZYeJuTUQC7e7SI.99

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