Better lead generation: 3 tips | Pound Ridge NY Realtor

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The first two articles in this series were designed to wet your whistle with respect to online lead generation. I offered statistical trends to demonstrate the potential that exists for real estate companies.

As a result, I’ve been getting lots of messages from people asking for a common-sense outline to start catching more fish (see part two to read the fish analogy).

For those seeking to take online lead generation seriously, consider the following process and fundamentals to start building a strategy: Awareness: Boy meets girl For any relationship to begin, two people must first become aware of each other. It might take place at a grocery store or the local coffee shop.

Regardless of how it happens, each will have to enter the mental radar of the other. The same is true when it comes to digital consumers. Here are some good places to start. Pay-per-click SEO Organic SEO Social media Blog Public relations Are you doing everything you can to create awareness with more people?

Are you being purposeful about the marketing disciplines listed above? Consideration: Boy courts girl Are you waiting for online browsers to make the first move?

If so, that’s a big mistake. People on your site obviously know you exist but are probably not quite sure what to make of you. Companies have a very small window of opportunity to make a good first impression and spark a winning first move.

Here’s how to get the job done.



- See more at: http://www.inman.com/next/better-lead-generation-three-tips/#sthash.aMgsCOrT.dpuf

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