Content Marketing: How to Attract People With Content | Pound Ridge Real Estate

Content Marketing

The latest video by Chipotle Mexican Grill and content marketing
Chipotle‘s recent video called The Scarecrow has been viewed more than 5 million times. The essence of the video is a scarecrow who works for a big corporation that’s in the business of processing food. He soon realizes that he doesn’t like the world he’s in and decides to make things using healthy alternatives.
At the end of the video, Chipotle has included a video game for viewers. Their brand is only mentioned at the very end for a few seconds. It’s received a lot of press.

Joe says that it pulls at the heartstrings a bit and if you can do that in marketing, it’s great. This isn’t the first time Chipotle has done this. They did Back to the Start in 2011, which was a similar movement.
You’ll discover why in 2011 Joe would have said this was creative marketing/advertising and why today it’s an approach to storytelling. And now it’s fully fledged content marketing. The story is bigger than Chipotle, as they don’t talk about their products or services. Joe believes more of this type of content marketing will be seen in the future.
One of the keys to content marketing is consistency. You need to take a 24/7 approach to telling stories to attract and retain your customers. This is exactly what Chipotle has done. They found their bigger story and began a movement around it.
Although considered long for a YouTube video at 3 minutes 23 seconds, Joe believes that if you tell a story it doesn’t matter how long it is.