Why ‘big content’ trumps ‘lots of content’ for real estate SEO | Mt Kisco Real Estate
I recently caught up with Rand Fishkin and Wil Reynolds, two industry leaders in the SEO world, to discuss their recent CEO swap, the latest Penguin update from Google and how real estate pros can leverage today’s search landscape. Rand Fishkin is the co-founder of Moz and Inbound.org, startup junkie, frequent traveler, blogger, social media addict and evangelist of all things TAGFEE.
Wil Reynolds founded SEER Interactive, a Philadelphia-based SEO firm in 2002. Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. FLANAGAN: Rand and Wil, you recently conducted an intriguing experiment and swapped CEO roles.
Rand took over as CEO at SEER Interactive and Wil stepped in as CEO at Moz. What did you learn about the experience? FISHKIN: It’s very hard living someone else’s life, especially another CEO’s! I was continuously amazed at the degree of challenge brought on by the experiment.
It was emotionally and physically exhausting every day and probably the most intensive learning and context-switching experience of the last few years. What was remarkable was how much our teams embraced the concept.
By the end of the week, I really felt like SEER’s CEO – I’d made mistakes, faced tough issues, called some shots, and almost started to feel comfortable. Looking back, I even miss it a little! REYNOLDS: I think one major takeaway was how to go into a company you know little about, ramp up, get the right meetings with the right people and then, by the end of the week build rapport and enough knowledge to be able to have an impact. That was tough.
- See more at: http://www.inman.com/2013/10/29/why-big-content-trumps-lots-of-content-for-real-estate-seo/#sthash.pKtqD517.dpuf
Wil Reynolds founded SEER Interactive, a Philadelphia-based SEO firm in 2002. Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. FLANAGAN: Rand and Wil, you recently conducted an intriguing experiment and swapped CEO roles.
Rand took over as CEO at SEER Interactive and Wil stepped in as CEO at Moz. What did you learn about the experience? FISHKIN: It’s very hard living someone else’s life, especially another CEO’s! I was continuously amazed at the degree of challenge brought on by the experiment.
It was emotionally and physically exhausting every day and probably the most intensive learning and context-switching experience of the last few years. What was remarkable was how much our teams embraced the concept.
By the end of the week, I really felt like SEER’s CEO – I’d made mistakes, faced tough issues, called some shots, and almost started to feel comfortable. Looking back, I even miss it a little! REYNOLDS: I think one major takeaway was how to go into a company you know little about, ramp up, get the right meetings with the right people and then, by the end of the week build rapport and enough knowledge to be able to have an impact. That was tough.
- See more at: http://www.inman.com/2013/10/29/why-big-content-trumps-lots-of-content-for-real-estate-seo/#sthash.pKtqD517.dpuf
Comments